How accurate is the data?

Most of the data we collect is very accurate.

We can say this because the technical or operational data we collect such as shopping cart systems or CMS information is easy to find and it's highly unlikely to contain errors. Other website content can be more difficult to collect because of the way websites choose to present it. We therefore crawl multiple pages to verify all information and offer a ‘information certainty index’ in our database to give you an indication of how accurate the presented data is.