Brand Protection

With you can detect infringing websites - and clusters of websites - that can’t be found using a regular search engine.

You can:

  • Identify infringing activity through website content and domain names by just typing in keywords relevant to your trademark, brand and products.
  • Use URL Lookup to investigate websites and access over three years of web history to track past developments for evidential support.
  • Use monitoring in Know Your Customer to identify any change activity to your domain name portfolio. 
  • Export your datasets to a channel of your choice as evidence to build your brand infringement claim. 

Detecting infringing websites

There are several ways to use to detect infringing websites. We will show some examples to get you started.  

Explore the trustworthiness of websites with Trust grade.

Trust grade gives an indication of how trustworthy a website is. It is derived based on parameters such as the presence (or lack) of an SSL certificate, contact information, number of changes made on the website, etc. Trust grades are given by the letters A, B, C, D and F; A being the highest grade and F being the lowest.

We also have a filter called Brand names. This refers to the brand names found by our spider on any of the webpages of the website. If used in combination with a low trust grade, Brand names may point to a fraudulent website.

  1. Select the filter Brand names is ...
  2. We want to investigate websites that sell products, so we add:
    Online store is true
    Shopping cart system is not blank
  3. Use our Trust grade filter like this:
    Trust grade is D
    Trust grade is E
    Trust grade is F
When the brand is not mentioned in the filter Brand names, use the search bar instead, like:
''breville'' OR ''baratza'' OR ''beanz''

Find websites that infringe on your brand but don’t use the brand name in their company name or domain name.

Use the search bar and insert the brand keyword like "Nike".

Then add these filters:
  1. Company name not contains Nike
  2. Domain not contains Nike
  3. Description contains Nike
  4. Title contains Nike
  5. Trust grade is F

On the other hand, it can be valuable to know if there are websites online that do have the brand's name in the domain name. Then use the filters below:

  1. Domain contains tommyhilfiger
  2. Response is available

Find clusters of infringing websites with Fingerprint.

To be successful, cybercriminals always try to scale their scams. They tend to duplicate content from phishing and counterfeit goods web shops on multiple websites.  

We’ve developed a fingerprint method, technically referred to as MinHash, that creates a fingerprint of websites based on code. That way you can quickly uncover a whole cluster of nearly identical websites: once you apply our Trust score and find one rogue website, you can detect all near duplicates that share the same properties. 

Follow the setup below to detect them:

Use the search bar and insert the brand keyword like "Nike".

Then add these filters:
  1. Keywords contains Nike
  2. eCommerce certainty greater than 80
  3. Online store is true
  4. Trust grade is F
  5. HTML hash count is not blank